INSIGHTS
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Creative is the New KPI

Make Creative the New KPI

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•
INSIGHTS
New

And the winner is?

Our analysis of five years of ads during the Oscars finds gender equality taking one step forward – and diversity taking two steps back.

Read now
•
INSIGHTS
New

2024 Super Bowl ads skew more male and more youthful

We analyzed this years’ in-game advertising for trends in age and diversity compared to overall advertising benchmarks

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•
Case Study
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4 min read
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Case Study
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5 min read
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2 min read
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Trends & Insights
News

Trends & Insights

Creative is the New KPI

Make Creative the New KPI
5/13/2024

And the winner is?

Our analysis of five years of ads during the Oscars finds gender equality taking one step forward – and diversity taking two steps back.
3/14/2024

2024 Super Bowl ads skew more male and more youthful

We analyzed this years’ in-game advertising for trends in age and diversity compared to overall advertising benchmarks
2/12/2024

How AI is Transforming the Way We Measure Data at XR

2/7/2024

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

1/7/2024