John is the Chairman, CEO, and co-founder of Extreme Reach. He's been a senior executive in the advertising technology industry for more than twelve years. John established Extreme Reach with a vision to power all of the world's video advertising digitally. Considered a thought leader in the industry, John has presented at high-profile industry events and authored several articles on the topic of video advertising. John's book entitled "My Silent Partner" provides a roadmap for entrepreneurs building their businesses. Before Extreme Reach, John was the President of FastChannel Network, Inc., a venture-backed software company. John drove a highly innovative culture to grow FastChannel from a startup to $25 million with 200 employees. As the innovation and technology leader, FastChannel merged with DG Systems (NASDAQ: DGIT) in 2006 to solidify its position as the leading provider of advertising distribution services. Prior to FastChannel, John was the President of Genesis Business Systems, Inc. Genesis, a software company, was sold to Achieve Healthcare Systems in 1996 to form the leading provider of long-term care automation systems.