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Robert Haskitt
Chief Marketing Officer
rhaskitt@extremereach.com
206.818.8505
The Extreme Reach Ad Delivery Network Grows Beyond 3000 Online Video Destinations
Favoring the company’s pure-digital model, hundreds have joined since October.
NEEDHAM, MASS., December 22, 2009 – Extreme Reach, Inc., a leading provider of digital video advertising solutions, announced today that the company has signed over 3000 media destinations onto its pure-digital ad delivery network.
The “3000” milestone is a leading indicator of the company’s rapid growth and it’s ability to surpass key hurdles that have traditionally presented difficult barriers to entry for others in the industry. The timing of the achievement is important as well, because it demonstrates that Extreme Reach has successfully built one of the world’s largest ad delivery networks within a timeframe previously unmatched. The rapid growth of the company and its network are attributed to Extreme Reach’s highly differentiated pure-digital delivery model.
Broadcast media companies are reluctant to receive digital video ad files from more than one or two electronic distribution companies, because multiple solutions slow their workflow beyond an acceptable threshold, and those services have historically not addressed the workflow needs of broadcasters. Conversely, efficiency-minded media companies are adopting Extreme Reach in record numbers. They prefer Extreme Reach largely because the company’s pure-digital ad delivery solution is the first to eliminate broadcast workflow steps all the way up to the moment the ad is cued for air. As a result, hundreds of broadcast destinations, including many local stations in key markets and top tier media brands and networks, have signed onto the Extreme Reach network just since October. A significant percentage of the new members have opted to receive both SD and HD video advertisements through the company’s pure-digital service.
“Businesses today are aggressively seeking more efficient, predictable practices and solutions. That’s why many in our business have abandoned the old satellite courier system in favor of pure-digital.” Said John Roland, Chief Executive Officer at Extreme Reach. “Our objective is to make video ad distribution as efficient and reliable as possible for both the agencies and the media companies. That approach is clearly resonating because it’s unique in our business, and it’s absolutely what the industry needs.”
The pure-digital ad delivery model begins with the digital capture and upload of video ads directly from the editing workstations where ad production is completed. The ad then retains its high-grade digital form through automated quality inspections and broad media distribution that often extends deep into the broadcaster’s workflow. The direct digital pipeline bypasses unnecessary manual steps, conversions, ancillary costs, delays and common points of failure inherent in the old process.
About Extreme Reach
Extreme Reach is a leading provider of advertising technology solutions that eliminate errors, costs and manual steps. The company’s unique pure-digital ad delivery model connects hundreds of post-production houses, advertisers and agencies with thousands of media destinations and simplifies the management, delivery and tracking of ad campaigns across video media, including TV, web and mobile. Extreme Reach is a privately held company led by an experienced executive team from the traditional and interactive media industries. Company headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles and Louisville, KY. For more information visit www.extremereach.com
