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Traci Massaro
TAM Public Relations
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Extreme Reach Company Success Fuels Next Round of Funding
Rapid growth and market acceptance prompts additional investment from Village Ventures, Greycroft Partners, and Long River Ventures
NEEDHAM, MASS., July 28, 2009 – Extreme Reach, Inc. today announced it has received additional growth capital from Village Ventures, Greycroft Partners and Long River Ventures to fuel expansion. Officially launched in January of 2009, Extreme Reach has experienced tremendous market reception with more than 8,000 registered advertisers, agencies and media outlets in the first 6 months of business and thousands of video commercials delivered monthly. The Extreme Reach Network enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, Web and mobile.
The infusion of incremental funds will further support product development and increase worldwide sales and marketing efforts. Expanding beyond its Boston and Louisville offices, Extreme Reach has recently opened offices in New York and Los Angeles to locally service its rapidly expanding customer base.
“Our business has been stronger than we could have predicted,” said John Roland, Extreme Reach CEO. “From day one our plan has been to create rapid customer adoption by providing innovative solutions and focusing on customer service. We are very pleased with the overwhelming confidence that our investors have in us and the value they have placed on Extreme Reach.”
Extreme Reach Network
The Extreme Reach video platform consists of highly-specialized software tools that link hundreds of advertisers and agencies with thousands of TV broadcasters and cable providers and tens of thousands of Web and mobile publishers to form the Extreme Reach Network. The company offers the only single-source solution on the market for ad delivery and ad streaming to simplify the process of managing video advertising assets across several mediums.
“Working with John and his executive team to build the business has been a pleasure,” said Michael Barach, General Partner at Village Ventures. “The momentum they are enjoying can certainly be attributed to their first-hand knowledge of the market and insight into the innovation needed to dramatically improve the industry. It makes sense for us to continue to support a portfolio company that is out-performing their plans.”
Alan Patricof, Managing Partner at Greycroft Partners states, “The network effect at Extreme Reach has started to take hold and we are now seeing exponential growth. They have managed to build a network in a fraction of the time we expected by using viral marketing tactics as well as their existing relationships.”
Tripp Peake, Managing Partner at Long River Ventures added, “The timing is right to rationalize and simplify the industry with a single software-only platform, and we believe this is the technology and team to do that.”
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, Web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. The company’s investors include: Village Ventures (www.villageventures.com), Greycroft Partners (www.greycroftpartners.com), Long River Ventures (www.longriverventures.com). Company headquarters are located in Needham, MA, with offices in New York, Los Angeles and Louisville. For more information, visit them on the Web at www.extremereach.com
