FOR IMMEDIATE RELEASE
Media Contact:
Traci Massaro
TAM Public Relations
tampublicrelations@comcast.net
978-255-1231
Extreme Reach Releases
Powerful Quality Control Automation Software
Newly Released Software Automates Professional Quality Video Distribution and Accommodates Increased Customer Volume
NEEDHAM, MASS., July 8, 2009 – Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, today announced the release of new software capabilities that automate the once cumbersome quality control process of reviewing every digital video distributed through its platform. The new solution not only automates quality control, it eliminates the potential for human error and makes it easier than ever to accommodate the heavy volume of digital media that travels through the Extreme Reach Network to TV, web and mobile media destinations.
The Extreme Reach platform enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, web and mobile. A critical part of the process includes ensuring that the video ingested for distribution is up to specification. Previously, the process was very time consuming, with quality control engineers manually viewing each video in a linear fashion with picture monitors, waveform/vector displays and audio monitors. With the new software, the process runs faster than real-time and presents ample information that is critical to determine professional video quality.
Dramatically improving the process, the new system checks for 22 specific video and audio parameters including: audio and video levels, duration, bit rate, aspect ratio, frame size, frame rate, and frame accuracy. The quality control is performed on both standard-definition and high-definition video and the entire process is fully automated and highly scalable which enables greater throughput compared to traditional, manual processes which often leave room for error.
The system ensures the transmission of clean, accurate spot masters and provides Extreme Reach customers with the peace of mind that all of their commercials meet a consistently high standard of quality. The process also provides cost savings since any defects will be discovered prior to entering the platform and rectified quickly eliminating possible delays. Immediate feedback is provided to the post house and agency if there is any quality problem in the newly uploaded video. A detailed report is emailed citing the exact reason for failure and customers have access to a detailed online quality report for every spot in their creative library for review at any time.
“Quality and service are our number one priorities and with the new system in place our customers will have peace of mind that the video going through our platform has gone through our rigorous automated quality tests and measurements,” said Dan Brackett, Extreme Reach CTO. “Nothing is more important than delivering perfect, pristine video through the entire workflow starting from the post houses’ editing systems to the TV, web and mobile media. The media can expect to receive a perfect video file, professionally QC’ed and delivered in the exact digital video format they desire.”
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham, Mass., with offices in New York and Louisville, Ky. For more information visit them on the Web at www.extremereach.com
