FOR IMMEDIATE RELEASE
Media Contact:
Traci Massaro
TAM Public Relations
tampublicrelations@comcast.net
978-255-1231
The Extreme Reach Video Network Expands to Include More
Than 1,000 TV Media Destinations in Only 30 Days
Company sees tremendous response to business – connecting advertisers and agencies with TV stations, cable stations and Web publishers
NEEDHAM, MASS., March 10, 2009 – Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, today announced that it has added more than 400 TV stations and 600 cable stations to its rapidly expanding video network in just 30 days. The Extreme Reach video platform powers a network of advertisers and agencies linked to thousands of TV stations, cable stations, and web publishers.
The platform enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, web and mobile. The platform is equipped with highly scalable bandwidth and storage as well as top-tier redundancy and security. And another significant benefit for media destinations is that they can automatically receive their commercial advertising in the exact digital video format they desire.
“We are extremely pleased with the reception we have seen to our business and the growth of our network,” said Tim Conley, Chief Operating Officer for Extreme Reach. “We realize that the key to success is focusing on the customer, providing a state-of-the-art platform, and continually innovating to meet the changing needs of the industry. Everyone wins as Extreme Reach empowers its members to ‘connect and simplify’ the process of digital video distribution.”
Extreme Reach has taken a novel approach to growing its network. Employing the best practices from social networking and applying them to its business, the company’s invitation process lets any member invite others to join the network. By connecting all parties involved in ad distribution (i.e. advertisers, agencies, media, post houses,) the process has rapidly created an expansive business network that simplifies the workflow, is engaging, and allows members to take ownership as it grows virally.
The Extreme Reach video platform advances the industry by leveraging the Internet rather than satellite systems that deliver commercials to hardware-based video servers at the TV stations. And it surpasses other Internet players with lightweight FTP services by providing enterprise-class distribution with thousands of digital video options and a high-level security and scalability. Extreme Reach is not limited to video alone. The company also boasts a 5,000+ member radio station network that it amassed in less than one month.
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham Mass., with offices in New York and Louisville, Ky. For more information, visit them on the Web at www.extremereach.com
