FOR IMMEDIATE RELEASE
Media Contact:
Traci Massaro
TAM Public Relations
tampublicrelations@comcast.net
978-255-1231
TV and Internet Visionaries Join the Extreme Reach
Board of Advisors
Kathy Crawford and Paul Schaut bring significant broadcast and online advertising expertise to the company
NEEDHAM. Mass., Feb. 10, 2009 –-Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, today announced the appointments of TV and online advertising visionaries, Kathy Crawford and Paul Schaut to its Board of Advisors. Kathy is a 30-year veteran of the broadcast media industry with many awards to her credit. She recently retired from her position as president of local broadcast for Mindshare N.Y. and prior to that she was executive vice president of local broadcast for Western International, now Initiative Media. Paul is the chairman and CEO of Modiv Media. He was formerly the CEO of Engage.com, an online advertising company that he led through 10 acquisitions, worldwide expansion and a successful initial public offering.
“Kathy and Paul bring strong TV and online advertising experience to Extreme Reach as well as significant, high-level relationships that will help drive our company forward as we expand the Extreme Reach Network,” said John Roland, CEO of Extreme Reach.
“I am pleased to join John and his executive team in an advisory role,” said Kathy Crawford, new advisory board member. “Extreme Reach is full of promise with a solution that addresses many of the challenges associated with delivering ad media in any format to its destination. I am confident that my insights and experience will prove extremely beneficial to the team.”
“I am impressed with the knowledge and experience of the Extreme Reach management team and I am confident in their ability to continue to build and grow the business offering -- one of the first true end-to-end delivery formats for ads in every medium. I look forward to helping them in an advisory role,” said Paul Schaut, advisory board member for Extreme Reach.
Agencies understand that video is a powerful medium, but the fragmentation of the media and countless broadcast, cable and web-publishing destinations makes executing campaigns a challenging and unwieldy process. The Extreme Reach platform provides a simple, cost-effective way to reach every media destination quickly and securely, while also providing measurement capabilities.
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham Mass., with offices in New York and Louisville, Ky. For more information, visit them on the Web at www.extremereach.com
