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Traci Massaro
TAM Public Relations
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Extreme Reach Appoints Former AOL Executive
Tom MacIsaac to Board of Directors
Industry entrepreneur brings years of experience building online
advertising and digital media businesses
NEEDHAM. Mass., Jan. 27, 2009 –-Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, today announced the appointment of industry veteran and serial entrepreneur, Tom MacIsaac, to its board of directors. MacIsaac has a long history of working with leading technology companies and was formerly CEO of Lightningcast, and an executive at AOL.
MacIsaac is currently president of Cove Street Partners, Inc., a boutique advisory firm that specializes in digital media and online advertising. Previously, he led strategy and corporate development for Platform A, AOL’s (NYSE: TWX) advertising division. At AOL, he was responsible for strategic planning, M&A and strategic business development. MacIsaac played a major role in the transformation of AOL into a leading, diversified advertising business through his leadership in more than $1 billion in AOL ad network acquisitions. Prior to AOL, he served as president and CEO of Lightningcast, Inc., a video ad management platform and network that was acquired by AOL in 2006. In 2000, MacIsaac founded Internet and mobile electronic messaging company Backwire, Inc. which was acquired by Leap Wireless (Nasdaq: LEAP) in 2001.
“Tom brings a wealth of experience developing online video businesses and his strategies and relationships will prove extremely beneficial to Extreme Reach as we expand our cross-media video platform,” said John Roland, president and CEO of Extreme Reach. “The management team and I are looking forward to working with Tom as we continue to build our business.”
“The launch of Extreme Reach brings significant innovation into the advertising marketplace,” said newly appointed board member, Tom MacIsaac. “The company is solving real problems around the delivery of cross-platform video advertising. More and more, ad agencies are developing and building video ad creative with three screens in mind -- TV, Internet and mobile platforms. Extreme Reach is building the distribution system that agencies will count on to manage the complexities of getting the right asset to its destination in the right format to ensure real-time execution of three screen video advertising.”
Solving a need in the market
Agencies understand that video is a powerful medium, but the fragmentation of the media and countless broadcast, cable and web-publishing destinations makes executing campaigns a challenging and unwieldy process. The Extreme Reach platform provides a simple, cost-effective way to reach every media destination quickly and securely, while also providing measurement capabilities.
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham Mass., with offices in New York and Louisville, Ky. For more information, visit them on the Web at www.extremereach.com
