Satellite ad delivery requires proprietary servers at each destination to receive and run ads. Typically, those servers only provide a single function and consume power around the clock, each using about five times the amount of energy that a laptop uses in a year* -- resulting in an XXL carbon footprint.
The Extreme Reach ad platform is cloud-based providing our clients with a cleaner solution. Recent research from Accenture** shows small and mid-size businesses reduced emissions up to 90% when using cloud-based resources, while large corporations saved up to 60%.
Our cloud-based platform and paperless workflow drastically reduce the amount of paper used in each Extreme Reach facility.
Each broadcast-standard tape can use as much as a gallon of petroleum in manufacturing alone*** – and that’s before shipping. The Extreme Reach platform provides advertisers the option of eliminating the materials and fuel used to ship ads via tape delivery. More than 99% of our clients' TV ads are delivered digitally. By digitally delivering their ads with Extreme Reach, our clients have eliminated millions of tapes and saved thousands of tons of petroleum.
The Extreme Reach platform uses energy-efficient cloud technology, eliminating all of the waste that comes with old satellite delivery models. Tons of materials, fuel and energy are involved in launching and keeping multiple satellites in orbit. The good news? Our cloud-based model is satellite-free and delivers your ads faster—no rocket trips required. Cloud: 1, Satellites: 0.
Because we’ve harnessed the power of the Cloud, Extreme Reach is able to help you save money while being green. Lower energy consumption, a smaller carbon footprint, and lower costs.
It's good to be green.
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* Estimates from the Microsoft Developer Network Library and American Council for an Energy Efficient Economy (ACEEE), Table 1. 2010.
** Accenture Microsoft Report. Cloud computing and Sustainability: The Environmental Benefits of Moving to the Cloud. 2010.
*** Estimate courtesy of the LA Times. 2005.