HD advertising trends and opportunities.

Get the latest HD adoption rates and trends to inform your HD advertising in these quarterly reports from Extreme Reach.

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	Q4, 2011 Report: HD Political Advertising Trends (PDF) HD advertising has become an important factor for political campaigns this election year, with political marketers turning to HD advertising in record numbers. This edition analyzes three key factors that have led to a tenfold increase in HD ad adoption among political marketers since Q4 2010.
	Q3, 2011 Report: HD Regional Trends (PDF) Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts. The report provides a detailed analysis of several vertical segments, including auto dealerships and retail. In addition, this report presents an overview of HD adoption across local TV media and points out opportunities for regional advertisers.
	Q2, 2011 Report: HD Adoption Trends (PDF) This edition reveals a strong surge in HD ad distribution over the last six months. HD ad delivery increased by 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.
	Q1, 2011 Report: HD Adoption Hurdles (PDF) This edition identifies and examines the four hurdles to HD advertising for agencies and advertisers, and how advertisers can address these issues. While adoption of HD among advertisers remained steady at 39%, the number of HD ads delivered to TV destinations rose from 13% to 17% in the last quarter.
	Q4, 2010 Report: HD Vertical Trends (PDF) This edition reveals a surge in HD ad adoption rates and usage in key verticals, while adoption across the ad industry remains steady. Most advertisers have yet to enhance HD ads with surround sound and prefer ads to be Center Cut when aired in SD. For the first time, more than 1/3 of local broadcasters have adopted HD.
	Q3, 2010 Report: HD Workflow Trends (PDF) This edition focuses on HD production and broadcasting formats, with a special look at HD adoption rates by vertical. Solutions to simplify HD advertising workflows are also addressed.