John Roland, Chairman & CEO

 

John's been a senior executive in the advertising technology industry for more than ten years. After identifying a need for a more streamlined, pure-digital video ad management and delivery model, John leveraged his industry expertise to establish Extreme Reach, a unique SaaS software company designed from the ground up with a vision to power all the world's digital video advertising.

Considered a thought leader in the industry, John has presented at high-profile industry events and authored several articles on the topic of video advertising. John's book entitled ”My Silent Partner“ provides a roadmap for entrepreneurs building their businesses.

Prior to founding the Company in 2008, he was the President of FastChannel Network, Inc., a venture-backed software company. John drove a highly innovative culture to grow FastChannel from a startup to $25 million with 200 employees. As the innovation and technology leader, FastChannel merged with DG Systems (NASDAQ: DGIT) in 2006 to solidify its position as the leading provider of advertising distribution services. Prior to FastChannel, John was the President of Genesis Business Systems, Inc. Genesis, a software company, was sold to Achieve Healthcare Systems in 1996 to form the leading provider of long-term care automation systems.

 

Tim Conley, Chief Operating Officer, Board Member

 

Tim Conley is the Chief Operating Officer and co-founder of Extreme Reach. As the COO of Extreme Reach, Tim is responsible for all of the company's sales and operations, including end-to-end management of Extreme Reach’s sales activities and support in all markets.

Tim has a proven track record of driving companies' revenue growth and strategic business development. Prior to joining Extreme Reach, Tim served as Senior Vice President of Third Screen Media (TSM), a mobile advertising services company notable for building one of the earliest and largest mobile ad networks. At TSM, Tim was responsible for growing the ad network as well as sales and support of the TSM platform. Third Screen Media was acquired by AOL in May 2007.

Before joining TSM, Tim served in various roles at FastChannel Network for several years, including as Executive Vice President in charge of leading sales growth and service execution across all business units. Tim has also held leadership positions at IBM Learning Services and Safeco Insurance Company.

 

Michael Barach, Board Member

 

Michael joins Village Ventures from Bessemer Venture Partners, where he was a partner from 1990-1998. Michael also served as president and chief executive officer of MotherNature.com from 1998 through 2000, and was instrumental in raising $113 million in funding for the company in three rounds of financing and an initial public offering. Michael holds a B.A. from Amherst College, where he graduated summa cum laude and Phi Beta Kappa. He received his juris doctorate from Harvard Law School and a MBA from Harvard Business School, where he graduated as a Baker Scholar. Michael is based in Massachusetts and is responsible for the firm’s investments in New England and Florida. Michael focuses on consumer-facing Internet and e-commerce companies, with emphasis in analytically driven online marketing plays.

 

Tripp Peake, Board Member

 

Immediately prior to Long River, Tripp was a partner at Kestrel Venture Management, where he focused on the management of Mass Ventures Equity Fund, a $14 million early stage fund established in western Massachusetts in 1997. Tripp serves or has served on numerous boards as board member or observer, including Clarity Imaging, Optasite, Profile Systems, Protedyne, Reconda International, Sovereign Hill Software, and WRNX Radio. Before joining Kestrel, Tripp was co-founder and CEO of two venture development consulting companies: Mass Ventures, based in Amherst, MA and associated with the University of Massachusetts; and Science Park Associates, based in New Haven, CT and associated with Yale University. Both of these companies provided university spin-offs and regional entrepreneurs with strategic and financing advice and helped raise over $50 million in private equity for 18 different early stage ventures. Tripp holds a B.A. from Dartmouth College and an M.B.A from Yale University.

 

Tom MacIssac, Board Member

 

Tom is currently the President of Cove Street Partners, Inc., a boutique advisory firm specializing in digital media and online advertising. Previously, Tom led strategy and corporate development for AOL.s (NYSE: TWX) ad network businesses, where he was responsible for strategic planning, M&A and strategic business development and played a major role in the transformation of AOL into a leading, diversified advertising business through his leadership in over $1 billion in AOL ad network acquisitions. Prior to AOL, Tom served as President and CEO of Lightningcast, Inc., a leading video ad management platform and ad network, acquired by AOL in 2006, working with customers that included AOL, Comcast, Disney/ABC, Microsoft, Scripps, A&E, MTV, MLB, NBA, Reuters, Hulu, Warner Bros. and many others. In 2000, Tom founded Internet and mobile electronic messaging company Backwire, Inc. which was acquired by Leap Wireless (Nasdaq: LEAP) in 2001. Prior to founding Backwire, Tom was a partner at venture firm Venturehouse Group and before that President of AOL Select, an AOL JV that acquired AOL subscribers through alternative channels, including direct selling and multilevel marketing. Prior to entering the digital media and marketing world, Tom practiced corporate and securities law with the global law firm Dechert.

 

 

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