Meet the team that’s helping change the world of video advertising.

John Roland

Chief Executive Officer, Co-Founder

John is the Chairman and CEO of Extreme Reach. He's been a senior software executive in the advertising technology industry for more than 15 years, including 7 years as the President & COO of FastChannel Network, Inc. He co-founded Extreme Reach in 2008 with the vision to power all the world’s video advertising.

In both 2013 and 2015, Extreme Reach was selected to the Inc. 500, which represents the fastest growing private companies in America, and today is a billion dollar enterprise with nearly 1,000 employees. Considered a thought leader in the industry, John has presented at high-profile industry events and authored articles on the topic of video advertising. John's book entitled ”My Silent Partner“ provides a roadmap for entrepreneurs building their businesses.

Tim Conley

Chief Operating Officer, Co-Founder

As the COO of Extreme Reach, Tim oversees the company’s operations in every market. Prior to co-founding Extreme Reach, Tim served as SVP of Third Screen Media (TSM), one of the earliest and largest mobile ad networks. He has a stellar 15-year track record of driving revenue and business growth in the advertising industry.

Dan Brackett

Chief Technology Officer, Co-Founder

Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development leadership, Dan is known for developing transformative advertising technology solutions.

Melinda McLaughlin

Chief Marketing Officer

As the Chief Marketing Officer, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement. Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing as TV and video advertising rapidly converge in a content everywhere world.

Tim Hale

Chief Talent Officer

As our Chief Talent Officer, Tim oversees Talent Payment, Rights Management and Business Affairs solutions for our clients. With over 20 years in advertising, Tim has worked on flagship campaigns for McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft. Tim founded Spotlight Business Affairs, Inc. in 2000, which was acquired by Extreme Reach in 2012.

Michael Greiner

Chief Financial Officer

As our CFO, Michael is in charge of the company's global financial operations. He has over 20 years of financial and operational expertise accrued from several blue chip companies, including: Vistaprint N.V., General Electric, Bausch + Lomb, Wyeth and Deloitte & Touche. In his last role, Michael had global responsibility at Vistaprint across Treasury, Tax, Financial Systems, Controllership and SEC Reporting, Internal Audit and Corporate Real Estate.

Patrick Hanavan

Chief Revenue Officer, Co-Founder

Patrick is the Chief Revenue Officer at Extreme Reach. With more than 20 years of advertising and strategic sales experience, Patrick has helped hundreds of thought leaders at the world’s largest ad agencies and international brands such as The Coca-Cola Company, Paramount Pictures and Walmart, transform the way they execute their advertising campaigns.