Meet the team that’s helping change the world of video advertising.

John Roland

Chief Executive Officer, Co-Founder

John is the Chairman and CEO of Extreme Reach. He's been a senior executive in the advertising technology industry for more than 15 years, including 7 years as the President of FastChannel Network, Inc. He co-founded Extreme Reach in 2008 with the vision to power all of the world’s video advertising.

Tim Conley

Chief Operating Officer, Co-Founder

As the COO of Extreme Reach, Tim oversees the company’s operations in every market. Prior to co-founding Extreme Reach, Tim served as SVP of Third Screen Media (TSM), one of the earliest and largest mobile ad networks. He has a stellar 15-year track record of driving revenue and business growth in the advertising industry.

Dan Brackett

Chief Technology Officer, Co-Founder

Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development leadership, Dan is known for developing transformative advertising technology solutions.

Patrick Hanavan

Chief Revenue Officer

Patrick is the Chief Revenue Officer at Extreme Reach. With more than 20 years of advertising and strategic sales experience, Patrick has helped hundreds of thought leaders at the world’s largest ad agencies and international brands such as GEICO, CarMax, Coca-Cola, and Summit Entertainment, transform the way they execute their advertising campaigns.

Robert Haskitt

Chief Marketing Officer

Robert is the CMO of Extreme Reach. His career spans more than 15 years in both TV and online advertising, with a focus in advancing innovative digital advertising solutions. Before joining Extreme Reach, he led marketing teams for Microsoft Advertising and Atlas, the marketing technology division of aQuantive. Robert is a frequent presenter at industry conferences and has written numerous articles on the subject of cross-media advertising.

Tim Hale

Chief Talent Officer

As our Chief Talent Officer, Tim oversees Talent Payment, Rights Management and Business Affairs solutions for our clients. With over 20 years in advertising, Tim has worked on flagship campaigns for McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft. Tim founded Spotlight Business Affairs, Inc. in 2000, which was acquired by Extreme Reach in 2012.

Nancy Lazaros

Chief Financial Officer

Nancy brings more than 20 years of fiscal management experience to her role as CFO of Extreme Reach. Before joining the company, Nancy served as CFO for both [x+1] and @Plan. As CFO of @Plan, Nancy orchestrated the company’s launch, initial public offering and eventual sale to DoubleClick.

Avi Brown

Chief Digital Officer

Avi Brown is the Chief Digital Officer (CDO) of Extreme Reach. He’s overseen the delivery of billions of video ad impressions to hundreds of millions of consumers for many of the largest brands and agencies in the world. Avi’s intimate familiarity with the frustrations that stem from a lack of digital video ad measurement has shaped his vision for Extreme Reach.