Ad delivery. The reliable way is pure-digital from start to finish.

Agencies and media companies know that they have to work smart, be lean, be nimble. When it comes to ad delivery there\'s only one way to be as streamlined as possible. That\'s the pure-digital way. Pure-digital ad delivery eliminates extra steps, delays, costs and errors that have become commonplace in the delivery of HD, SD and streaming video ads.

Pure-digital ad delivery is a direct digital pipeline from production to air, no detours, tape conversions, couriers or manual intervention. It\'s simply the fastest, most reliable way to deliver video advertising. With pure-digital, you know what it\'s going to cost, how it\'s going to look, and that there won\'t be any surprises along the way.

By comparison, the old satellite courier system is kind of like a 1950\'s board game, complete with winding paths and detours, unexpected stops and fees. Especially when it comes to HD, which often requires divergent process, couriers, tape transfers and a proprietary, convoluted upload just to get started. None of those steps add value, but every one of them comes with a cost.

Pure-digital delivery starts all the way upstream, where the ad is finalized in post-production. And it goes all the way downstream to the moment the ad is cued for its audience. In between, there\'s only a simple, efficient, straight line. That\'s pure-digital.

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Agency Traffic

There's never been a solution like pure-digital ad delivery from Extreme Reach. It's seamless from start to finish.

More predictable traffic planning and preparation

Before you ever pull the trigger on a traffic order, you can use the Extreme Reach online order estimator to see what your entire order is going to cost, be sure it meets your budget expectations and be confident that you won't run into any surprises.
You can also create orders while your spots are still in production. Once they're finished and uploaded, your pre-built order can be triggered automatically.
When you're budgeting your time, you'll grin a little bit just knowing that, with Extreme Reach, SD, HD and online video are all delivered with exactly the same simple steps.
There's no restrictions or limitations on when your orders can be placed or where they get fulfilled.
Even if you need to add and support a new advertiser or Brand, they can be added to your account within minutes whenever you want, whether it's 11am or 11pm.

More efficient traffic execution

Placing a traffic order in Extreme Reach is as easy as 1-2-3. The simple three-step process can be executed in whichever sequence you'd like.
And it's refreshingly easy because every media destination in the system is proudly displayed with its online/offline status and a shiny badge that lets you know which destinations are HD compliant, as well.
On the off chance that you've missed a key piece of information, the system will remind you before you pull the trigger.
Orders can be searched anytime and the real time delivery status of each delivery can be viewed with total transparency, always.
The Creative Library gives you access to your entire ad collection. Every ad can be searched and viewed at any time.
Every ad is downloadable, streamable, selectable and sharable.
They're also verifiable. The slate for every ad is shown as a thumbnail by default, so you can clearly see whether the ISCI/Ad Code is the one you were looking for.
Plus, from the storyboard page, you can double-check versions, special tags and 800 numbers at a glance.

More reliable deliveries

Extreme Reach not only eliminates and automates steps from start to finish, but enables pure-digital delivery to one of the world's largest online media networks. Pure-digital delivery is both seamless and scalable.
How informed would you like to be? You can receive automatic email notifications when new ads are uploaded and when ads have been sent and when orders are completed. You may also receive an alert with a detailed quality report if an ad doesn't meet our automated 22-point quality inspection (including color, luminance, audio volume and tracking, frame count and more). Proof of delivery status is available in real time as media companies receive their spots.

You can also check on your deliveries, view the ads in your library and check out the latest upload from a charming little table at your favorite restaurant. The new Extreme Reach Anywhere iPhone app puts the world of video advertising right smack in the palm of your hand.

While advertisers are searching every corner for a better way forward, you'll already have Extreme Reach in yours.

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Media Companies

Pure-digital delivery isn't a digital mailbag dropped at your doorstep. It's a digital pipeline flowing directly into your unique workflow.

Pre-Delivery Precautions

Before ads are delivered to you, each one goes through an automated 22-point quality inspection. The inspection ensures that the ad has correct color and luminance values, audio levels and tracking, the correct number of frames, and more.
When spots fail the inspection, the agency trafficker is automatically notified to review, accept or fix the problem before you ever receive them.
But you do have full access to the inspection results for every digital file you receive.

Customized deliveries

Anybody or everybody in your organization can be signed up to receive email traffic instructions and ad delivery information.
We can also send your instructions to that old fax machine in the corner, if you insist.
You require video files of a certain format, with specific nuances and parameters that are set, just so, for your specific facility. Extreme Reach delivers your ads in your exact format, on your exact terms.
We further customize your deliveries by packaging them with your other specific preferences, such as slate or no slate, preset amount of pre-roll and post-roll, etc. If you want to use multiple download configurations, each for a different format, that's not a problem at all.
Plus, we've integrated our solution with over a dozen on-air systems. We'd be happy to help you move your Extreme Reach video ads straight through to the automation server.

Always-available support programs

Hundreds of media companies have already discovered how easy it is to get set up for pure-digital delivery from Extreme Reach.
It's not the old proprietary dish and server rigmarole. Extreme Reach was built from the ground up to accommodate the tight schedules and demands of media companies.
Even though it's quick and easy, we're still here for you if you need us, and we jump when our media affiliates call.
The Extreme Reach Spot Rewards program pays your organization real cash for every pure-digital delivery we make. SPOT REWARDS

Pure-digital ad delivery: One giant step forward for you, one small step to get started: SIGN UP

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Production

Extreme Reach is the only ad delivery solution with insight, foresight and an eye for accuracy. And it's not just for Traffic. Everybody involved in video production will find Extreme Reach indispensible.

Insight into ad status and availability

Every new video spot can be uploaded to Extreme Reach directly from an Avid or Final Cut Pro workstation the moment the ads are completed.
You can view them within minutes in your own online library as a Flash, QuickTime or Windows Media file, download the master file to your desktop, and even send a link to a colleague, for their review.
Along with the ad, you can also view key information such as upload and delivery status. You'll know when the ad is finalized and when it has arrived and is ready for it's debut.

The foresight to solve production issues in advance

You can access the Extreme Reach video quality report for any of your spots, any time you'd like. And be confident your ads are pristine when they're delivered.
The automated video quality test reviews and reports on twenty-two parameters including color, sound, luminance and frame count, before the ad gets delivered.
That way, you're able to ensure that there are no delays once the ad is distributed and that your production looks as magnificent to its audience as it did in the studio.

Accuracy and details unavailable anywhere else

When you want to view video content in greater detail, simply open the storyboard page to see a crystal clear frame for every second of your video.
When you need accurate information for talent reporting, simply check the distribution history report that accompanies every distributed ad. It will show you exactly which markets and networks the ad was trafficked to.

No matter when you want to access your ads, Extreme Reach has you covered. And the Extreme Reach Anywhere iPhone app will keep you covered when you're out and about.

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Post Production

Pure-digital delivery begins where production ends. Finished ads can be uploaded directly to the industry's most robust sharing and delivery platform from the industry's most popular post-production workstations.

Ads bottled directly at the springs

When you finalize your clients' spots, you can easily upload them directly to Extreme Reach from your Avid or Final Cut workstation.

Direct, efficient, batch uploads

For campaigns that require lots of versions of the same ad, the Extreme Reach batch uploader is the easiest, most efficient upload solution around.

A no-cost video management toolbox

Once the file is uploaded, agency traffickers will be immediately notified, the ad will be available online to view in various proxy formats, and you can even use the send-for-review feature to share the ad with the producer, the director or talent.

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New iPhone App New Extreme Reach Anywhere iPhone App The world of advertising is at hand.

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Learn more about pure-digital delivery THE NEW WAY

“From end to end, Extreme Reach has solved the HD quality and workflow issues that have historically cost us far too much time and money to resolve.”

Bonnie Hamilton, Broadcast Traffic Manager, Euro RSCG Chicago