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Makovsky + Co.
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Matt Makovsky
Makovsky + Co.
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Extreme Reach Achieves New Network Milestone
for Television Advertising Distribution

Digitally Connects to More Than 6,000 Video Media Affiliates
Through a Single Integrated Network

NEEDHAM, MA, November 9, 2011 – Extreme Reach, Inc., a leading provider of video advertising management and delivery solutions, has reached a new milestone with more than 6,000 North American video media destinations that can now digitally receive commercials through the Company’s proprietary digital distribution network, surpassing its nearest competitor, DG FastChannel, by a significant margin.

• For advertisers, the industry-leading size of the Extreme Reach ad distribution network is especially significant because it provides a vast improvement in scale and modernization. Advertisers can digitally deliver pristine SD and HD TV ads within minutes to almost every single TV destination across the U.S. and Canada. The Extreme Reach owned-and-operated network also digitally connects to hundreds more HD TV media destinations than any other, enabling advertisers to more efficiently, more economically execute broad-reaching HD advertising campaigns.
• For broadcasters and cable operators, the Extreme Reach platform enables automated management of advertising content and provides a file-based workflow that eliminates delays, errors and manual steps inherent in older satellite-based point-to-point delivery systems. The company’s proprietary cloud-based solution also provides limitless commercial delivery and storage capacity by eliminating the need for dedicated hardware and fixed-capacity satellite infrastructure. While 6,000 digitally connected destinations is an unmatched measure of critical mass for a single TV ad delivery network, there is no limitation to the number and type of video media destinations that can join the Extreme Reach network.

"The Extreme Reach network is the only network that can directly connect advertisers to TV media at this scale without relying on third-party networks. Nearly every single TV commercial we distribute is delivered digitally. Another important distinction is the way our network connects. Our solution is deeply integrated into the operational workflow of broadcast and cable media affiliates,” said Tim Conley, Chief Operating Officer of Extreme Reach. “That unique combination of broader reach and deep integration makes commercial distribution more efficient and expedient for advertisers, enabling them to move more quickly, accurately and economically. "

As the largest single TV ad distribution network, Extreme Reach also publishes the advertising industry’s only comprehensive report on HD adoption and distribution. The HD Trends Report for Q3 was released on October 31 and is available for download at extremereach.com.

About Extreme Reach
Extreme Reach is a leading provider of video advertising management and distribution solutions. The company’s unique pure-digital network connects hundreds of advertisers, agencies and post-production houses, with every major broadcast network and thousands of media destinations across the world’s largest digital TV ad distribution network. The Extreme Reach video platform simplifies the management, delivery and tracking of ad campaigns across video media, including: TV, web, outdoor and mobile. The company’s headquarters are located in Needham, MA, with offices in New York, Chicago, Burbank, Seattle, Detroit and Louisville, KY. For more information, visit the Extreme Reach website: extremereach.com.

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