On Message Inc., a leading political digital and media firm, is the agency-of-record for the National Republican Congressional Committee and represents multiple state governors, U.S. Senate and U.S. House members, and political organizations. Heather O’Donnell, Media Production Manager at OMI, shares her experience working with a cloud-based commercial distribution platform in the time-sensitive world of politics.
On the importance of HD advertising
All of our political spots are created and almost always distributed in HD because HD advertising helps our client’s message stand out, especially in the clutter of TV ads in an election season. Our goal is to be as effective as possible in placement against both our political and corporate competitors. HD helps us achieve that. So, why not go HD?
On new cloud speed and transparency that didn’t exist with satellite and tape solutions
The speed of ad delivery is incredibly crucial to us, and Extreme Reach has been superb in the timeliness and efficiency of our political ad distribution. We work around very tight deadlines, so it’s invaluable to us to not only be able to get our ads on-air fast, but to know where our ads are in the execution process too. And we can see that information at a glance when we log into our Extreme Reach account. It’s all right there, in the cloud. It’s a terrific combination of speed and insight that we didn’t have before with tape or satellite solutions. Now, we can get our ads to their destination in minutes and have total transparency into the process.
On the importance of responsive, customer-centric service
Because of the high volume of orders and commercials we place simultaneously, the superb customer service and confirmation we quickly receive with every order is invaluable to us and our clients. We can log in to our account and see all kinds of information at-a-glance. And when we have a question or something comes up, Extreme Reach Client Service Managers go above and beyond to ensure the quality and efficiency of the digital distribution of our ads.
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